Are you a real estate agent looking for ways to attract more clients? Are you considering starting a real estate blog but not sure where to begin? If so, this article about how to start a real estate blog is for you!
A real estate blog is a great way to showcase your expertise and build trust with potential clients. It can also help you stand out from the competition and be the expert in your community.
Best of all, starting a real estate blog is easy! In this article, we’ll show you how to start a real estate blog in just a few simple steps.
Here’s what we’ll cover:
- Why you Should Start a Real Estate Blog
- The Benefits of Having a Real Estate Blog
- Do Real Estate Blogs Make Money?
- Is it Easy to Blog About Real Estate?
- How do Blogs Work to Generate Leads?
- Is a Blog Expensive? (Hint: it’s only $2.95 / month with Bluehost)
- How to Start a Real Estate Blog in 5 Steps
Let’s get started!
Why you should start a real estate blog
A real estate blog can be a powerful marketing tool. It can help you attract new clients, build trust, and establish yourself as an expert in your field.
Here are some of the top reasons to start a real estate blog:
Reach more people
A blog gives you a platform to reach a wider audience. You can share your blog posts on social media, in email newsletters, and on your website. Not only will you attract local clients, people who are thinking of moving to your city will be able to find you.
A blog helps you build trust with potential clients. When you provide helpful information and answer common questions, people are more likely to do business with you.
Stand out from the competition
A blog can help you stand out from other real estate agents in your area. By sharing your knowledge and experience, you’ll be able to position yourself as the go-to expert.
All you have to do is create high quality content and you will quickly outrank your competition. If I can do it, you can too!
Drive traffic to your website
A blog can help drive traffic to your website. When people read your blog posts and find them helpful, they’ll be more likely to visit your website and learn more about your business.
With just a little bit of search engine optimization – also called SEO (Which we teach you), you can write marketing tips, or industry news, or information about local events, that will rank in Google and get your name seen!
Get found online
A blog can help you get found online by potential clients who are searching for information related to homebuying or selling. This is how you will get more leads. By optimizing your blog posts for search engines, you’ll be able to attract people who are looking for what you have to offer.
Your blog is open 24 hours a day, 7 days, a week, and 365 days a year.
The Benefits of Starting a Real Estate Blog
There are many benefits of starting a blog. Here are some of the top reasons:
A real estate blogging can help you attract more clients. By sharing your expert knowledge and insight in your blog post, you’ll build trust with potential clients and show them that you’re the expert they’re looking for.
A real estate blog can help you stand out from the competition. In a competitive industry like real estate, it’s important to find ways to differentiate yourself. Posting rinformative blog can help you do just that. Everyone knows you need a website, but how many agents have one? I can tell you right now that the most successful Realtors do.
Blogging can be a great marketing tool. In addition to helping you attract more clients, a real estate blog can also be used as a powerful marketing tool. You can use your blog to share listings, open houses, and other information about your business.
A real estate blog can help you build relationships. By regularly writing and sharing your thoughts on your blog, you’ll be able to build relationships with potential clients, referral partners, and others in the industry.
You can teach homebuyers the process of buying a house. I find I am frequently sharing the same information over and over. When you add this info to a real estate website, you can easily direct clients to the article to learn all the details.
A real estate blog can be a great way to generate leads. When you use your blog to provide valuable information and resources, you can generate leads for your business. You can then follow up with these people and learn exactly what they are looking for in a new home and how you can help them.
I could go on and on, but I think you understand why it is so important to start your real estate blog today.
Do Real Estate Blogs Make Money?
Do you want proof? I’ve been documenting how much money I have made from my blog content. Visit my monthly Real Estate Income Reports to learn how much I make by just writing blogs.
Posting blogs can be a great way to make money. There are a few different ways you can do this:
Use your blog to promote your real estate business and get clients. This can include things like open houses, listings, and other special events.
Use your blog for affiliate marketing. You can promote products and services on your site and when people click on the links you get a little commission. Some popular things I promote are cleaning supplies, tools for first-time homeowners, and of course home decor.
When you get enough traffic you can even sell advertising space on your blog. Showcase your favorite local businesses. Be a source for upcoming events. Promote the best handyman or contractor. The possibilities are infinite.
Is it Easy to Blog About Real Estate?
You are a trusted expert. You know your city intimately. Because of this people value your advice and opinions.
What should a Realtor blog about?
Here are just a few things to cover:
Write a description of the New listings: New listings are usually popular. Show pictures of all the most interesting features. Price reduction : You must regularly promote the price reductions on the blog. Openhouses: Includes dates, time, location, directions and maps.
How consistently should I post on my blogs?
To be successful at blogging there must be weekly and regular content. One or more days is required for the best results. The average real estate blog is 750 words.
Most real estate professionals post blog content 2-3 times a week.
Create a Content Calendar
The best way to create a regular blog schedule is using the calendar. When I was starting out I used a simple Google Calendar, but now I use Trello.
Trello lets you take notes to organize ideas and deadlines, make notes on a document or create a post.
The need for consistency in the blogging schedule is vital. You don’t want to be one of those real estate agents who does a few posts and then never updates your site.
Try to create blog content several times a week. It doesn’t take that long.
How do Blogs Work to Generate Leads?
Blogs are a great way to generate leads for your business.
You can use your blog to provide valuable information and resources, which can lead people to your website or landing page.
Once you have generated a lead, you can then follow up with that person and learn more about what they are looking for in a new home.
By providing helpful and informative blog content about real estate in your area, you can build trust with potential home buyers or sellers and show them that you are an expert in your field.
When you use your blog to generate leads, it is important to include a call to action (CTA) on each page. A CTA is a statement or button that encourages the reader to take a specific action.
For instance, in this post, my CTA is providing you with a valuable resource: “How to start a Real Estate Blog”.
In the blog post you are reading I give lots of useful, actionable tips. Every few paragraphs you have probably seen the link. When you click the link, I send you a PDF of the guide via email.
That’s how it works.
All the posts on your website / blog have the purpose of either getting people to visit your site to learn more about you (or real estate), AND to try to get their contact info in a non-spammy way so that you can follow up with them and learn more about what exactly they need.
This is called content marketing, and posting regularly is the best way for lead generation on the internet.
Basically, you create content in the form of blog posts.
A good post helps the reader solve a problem, and gives actionable advice they can use to help them achieve your goals.
Very few agents write in the real estate niche. Just start creating content and watch your business grow. I did!
Is a Blog Expensive?
A blog is a website, and all websites have costs associated with them.
The cost of a blog depends on several factors, including the hosting platform you use, the design of your site, and whether or not you hire someone to help you with the blogging process.
When I got started There were 2 things I had to pay for. Everything else was FREE.
1) I needed a Domain Name (www.EricEstate.com)
2) I needed a place on the web to host my blog – Bluehost
I’ve arranged for a deal for you with Bluehost so you can get your Domain Name FREE for the first year (it’s only $12/year after that).
You spend more on a Starbucks every week.
Just click this Bluehost Website Link and you will automatically get the deal when you sign up.
There are no expensive programs to download and install. It’s really that affordable and simple
Do you need a web designer?
As you blog more and more you might want to spend money to have a designer make your website fancy.
I waited a full year before I hired a graphic designer. Readers don’t care how your blog looks, as long as it provides answers to their questions.
When I started I was only getting a few visits a day, but over time, and as I created more content, I started to get several visitors an hour, then a minute, and now I get people visiting my site every second.
All those visitors began to slow my site down, and I had to pay more money every month for increased bandwidth. But that didn’t happen right away.
I would like to add that I don’t recommend using a free website maker. While they might seem like a good idea to get started, in the long run they hold your real estate business back.
How to Start a Real Estate Blog in 5 Steps
- Get a Host
- Get a Domain
- Install a CMS
- Choose a Theme
- Write your first post
It’s just that simple!
And to help you get started, here are the 5 recommendations I make for each of the steps. Don’t worry I’ll have details on each of the steps below.
Host – Bluehost – the easiest for beginners, and the most affordable overall.
Domain – Don’t stress on this – I suggest using your name. www.FirstnameLastname.com. This is easy for people to remember because it is you!
Content Management System – WordPress. It’s the best, and it’s free.
Theme – To get started simply use the Free WordPress theme. But if you want something professional that’s different check out all the ThemeForest themes.
Post – Write your first post on your new blog. I suggest writing an introduction about who you are!
Get a Host
A web host is a company that stores your website’s files on their servers and makes it available to visitors around the world.
The web host I recommend for real estate bloggers is Bluehost. First, they are one of the oldest web hosting companies (since 1996), and they are also one of the largest, with over 2 million customers.
They are the perfect solution for new bloggers because they make it very easy to set up a new WordPress blog. Finally, they also offer free domain names and 24/7 customer support.
To get started with Bluehost, just click this link to go to their website. Then click on the “Get Started Now” button.
They have an easy step-by-step signup. No need for fancy add-ons. Just get the basic hosting. You don’t need anything else.
Get a Domain
Your domain name is your website’s address on the internet. It’s what people type into their browser to find your site.
For example, my domain name is www.EricEstate.com. Yours could be www.FirstnameLastname.com or www.MyRealEstateBlog.com or anything else you want.
You can usually get your domain name for free when you sign up for web hosting. So if you go with Bluehost like I recommended, they will give you a free domain name.
While the first year is free, you do have to pay for years 2, 3, and so on. I pay $12 each year to renew my domain and make sure nobody else gets it.
Blogging really is the most affordable marketing you can do for your business!
Install a CMS
A content management system (CMS) is a piece of software that helps you create and manage your blog posts. The most popular CMS is WordPress. It’s used by over 60 million websites, including some of the largest news sites in the world.
The great thing about WordPress is that it’s free to use. And it’s very easy to set up, even if you’re not technically inclined.
Bluehost makes it easy to install WordPress. In fact, they have a “one-click” install feature that does it all for you.
Once you sign up for Bluehost and get your domain name, just login to your account and click on the “Install WordPress” button.
They will walk you through the rest of the process and have your WordPress blog up and running in just a few minutes.
Also the best thing about WordPress is they are a trusted resource. There are lots of people answering questions (on their blogs) about WordPress, and you can get answers to all your questions.
Choose a Theme
A theme is a pre-designed template that you can use to style your WordPress blog. The great thing about WordPress is that there are literally thousands of themes to choose from.
For example, if you want a simple blog design, you can use a theme mine. If you want something more home buying related, here are some great examples.
The possibilities are endless!
To find the perfect theme for your blog, just go to Themeforest.net and search through their collection of over 9,000 WordPress themes.
Write Your First Post
Now that you have your WordPress blog set up, it’s time to write your first post! I suggest writing an introduction about who you are and what your blog will be about.
If you’re not sure what to write about, here are some brainstorm topics you might want to use:
– Why you decided to start blogging
– What your blog will be about
– What readers can expect from your blog
Once you have your first post written, go to the WordPress dashboard and click on the “Add New” button under the “Posts” heading.
Enter your post title and then start writing in the large text box. When you’re finished, just click on the “Publish” button to make your post live on the internet.
And that’s it! You now know how to install WordPress and write your first blog post. Congratulations!
After you have written a few posts and are getting the hang of it you can do more things like install Google analytics to count your visitors, get more traffic, and make sure you are reaching your intended audience.
I recommend setting aside 1 hour a day, 2-3 days a week to sit down and focus on writing great content.
If you have Writer’s block just think back to some of the common questions you are asked by buyers and sellers.
Use the posts to answer questions and capture leads. It sounds too good to be true, but it really works. It does for me!
Take a look through all the different articles I’ve written. Each is an example where I wrote an article providing tips and information thatwill provide solutions to my audience.
You can also look to other authoritative sites for inspriation and content ideas. But don’t copy them, just look to them for inspriation, and be sure to use your own style on your onw blog.
I hope this guide has helped you understand what blogging is, why it’s important, and how to get started.
Blogging is easy, and it’s one of the best ways to generate leads for your business.
If you have any questions about starting a blog, or if you need help getting started, feel free to contact me.
I’m always happy to help fellow real estate agents grow their businesses! I know you can get more deals and stay ahead of your competition by blogging.