Using Foursquare to open a real estate lockbox

OK I know there is already something like this for real estate boxes using IR technology, but check this out:

You can read more on their blog post, but they aren’t giving away any big secrets.  They don’t really need to.  Anyone with a soldering iron, a bit of Python programming and a cell phone could make this happen in an afternoon.  Be sure to  follow @istrategylabs on Twitter (I do).

So what is this exactly?  How do I check-in with my cell phone?  What is that.  It’s Foursquare.

If you haven’t heard of FourSquare it”s a location based game that you play using your mobile phone (iPhone, Android, or other smartphone).  Businesses and locations have check-ins, and users can only check in when they are actually, physcially at the location.  There is also the ability to add tips to each location – stuff like “this restaurant has the best Cobb salad”, or “mention the secret word for a 10% discount”.  Plus there are a few game-like aspects to Foursquare.  The person who has the most check-ins at a particular location becomes the Mayor, and some places offer special deals to the Mayor (like free ice-cream).  Users can also collect badges.  Stuff like – visit 3 Apple stores and get the Steve Jobs badge.

Imagine the possibilities of integrating Foursquare with Real Estate.  Let’s start from the perspective of an agent.  Imagine if every property was a check-in:

  • Use foursquare to unlock the front door (or open the lockbox)
  • track which agents showed your property
  • see nearby similar properties, or cool places to eat, or get gas, or …?
  • get tips on special locations (Realtors and visitors can add tips to properties when they check in)
  • Mayorship of a neighborhood – discover who truly is an expert on a certain neighborhood, they will have the most check-ins.
  • Track open house attendance

And from the buyer’s perspective

  • See all the listings in the area
  • Find open houses nearby
  • Earn badges for visiting open houses
  • Earn badges by visiting X listings by a certain agency
  • Find nearby services like gas stations, and supermarkets
  • learn who the Mayor of a neighborhood is (great person to talk to about the area)
  • Get Tips on special features on specific properties (Check out the garden in the back, or this house has a built in instant hot water heater).

Foursquare has been huge among lots of businesses, like Starbucks, and even niche groups like Food Trucks.  I predict that in 2012, Foursquare will hit Real Estate, and only help our industry.

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One Reply to “Using Foursquare to open a real estate lockbox”

  1. Hmmm, interesting concept. I like it. The only thing I’m worried about is a possible security issue with linking the actual opening of the lockbox through a social networking site, but I think proper security protocol could be put in place to accoutn for this. I aslo usually buy used lock boxes, so I’m wondering if there would be an issue with the linking if they weren’t the newest firemware model? Either way, cool concept.

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