Did you know you can get a message delivered right to your email inbox whenever anybody mentions you on the web?
It is really easy, if you are using Google alerts in your real estate business.
What are Google Alerts? One of the most powerful, and little known features that Google offers.
You get an alert anytime any phrase that you select gets indexed.
It’s so simple. And so very powerful.
I have several dozen set up (and keep adding more all the time), and I’m going to show you exactly how I use Google Alerts for real estate.
To get started just visit: http://www.google.com/alerts
The set-up is really simple Just type in what you want to be alerted for, and a live preview of your results appears. I don’t change any of the settings, and just select my primary email so they are delivered to my inbox every day.
You can set up as many as you want. There is no limit (that I know of)
The first thing I did was to make a few alerts to see if anyone is talking about me, and to see if my marketing efforts are working.
These are the search phrases I use:
Monitoring your competition
Did you know that when I was in the 5th grade, I wanted to be a spy.
I was fascinated by all the cool little gadgets that Q-branch thought up for James Bond. The cool watches that had lasers, the belts with grappling hooks, and the neat little spy cameras. It was a cool job to keep track of your enemies, and not get caught.
Today, it is much easier to track your competitors, just set up an alert for them.
I use Google Alerts to do just that
I won’t get into the exact specifics, but I did it just like the examples above.
Searching for leads
I also use google alerts to search for leads. How is that even possible? Well, a lot of people use message boards to ask questions about Austin. They ask about crime rates, good schools, and which are the best neighborhoods.
I’ve set up alerts to notify me when people ask those kinds of questions
You can use “quotes around a phrase” for an exact match, and you can use an asterisk * as a wildcard.
For instance the phrase
“what is the best * in Austin”
could return the following results:
what is the best school in Austin
what is the best restaurant in Austin
what is the best neighborhood in Austin
what is the best real estate agent in Austin
what is the best breakfast taco in Austin and much more
Then I visit the site where the question was asked, and answer it personally. I look like a neighborhood expert that way!
Another way is to use the phrase “moving to Austin” or “relocating to Austin”
Keeping track of your listings
Another way I use Alerts is to keep track of my listings. I set up a watch for the exact match on the address, and another for the mls number.
How do you use alerts? Just use your imagination! There are so many different options.
I’d love to hear how you use Google alerts in your real estate business. Share or ask questions in the comments below!