Google Alerts for Real Estate

Did you know you can get a message delivered right to your email inbox whenever anybody mentions you on the web?

Yep.

It is really easy, if you are using Google alerts in your real estate business.

What are Google Alerts? One of the most powerful, and little known features that Google offers.

You get an alert anytime any phrase that you select gets indexed.

It’s so simple. And so very powerful.

I have several dozen set up (and keep adding more all the time), and I’m going to show you exactly how I use Google Alerts for real estate.

To get started just visit:  http://www.google.com/alerts

The set-up is really simple Just type in what you want to be alerted for, and a live preview of your results appears. I don’t change any of the settings, and just select my primary email so they are delivered to my inbox every day.

You can set up as many as you want. There is no limit (that I know of)

Monitoring yourself

The first thing I did was to make a few alerts to see if anyone is talking about me, and to see if my marketing efforts are working.

These are the search phrases I use:

ericestate.com
www.ericestate.com
ericestate
“eric estate”

Monitoring your competition

Did you know that when I was in the 5th grade, I wanted to be a spy.

I was fascinated by all the cool little gadgets that Q-branch thought up for James Bond. The cool watches that had lasers, the belts with grappling hooks, and the neat little spy cameras.  It was a cool job to keep track of your enemies, and not get caught.

Today, it is much easier to track your competitors, just set up an alert for them.

I use Google Alerts to do just that

I won’t get into the exact specifics, but I did it just like the examples above.

Searching for leads

I also use google alerts to search for leads. How is that even possible? Well, a lot of people use message boards to ask questions about Austin. They ask about crime rates, good schools, and which are the best neighborhoods.

I’ve set up alerts to notify me when people ask those kinds of questions

You can use “quotes around a phrase” for an exact match, and you can use an asterisk * as a wildcard.

For instance the phrase

“what is the best * in Austin”

could return the following results:

what is the best school in Austin
what is the best restaurant in Austin
what is the best neighborhood in Austin
what is the best real estate agent in Austin
what is the best breakfast taco in Austin and much more

Then I visit the site where the question was asked, and answer it personally. I look like a neighborhood expert that way!

Another way is to use the phrase “moving to Austin” or “relocating to Austin”

Keeping track of your listings

Another way I use Alerts is to keep track of my listings.  I set up a watch for the exact match on the address, and another for the mls number.

How do you use alerts?  Just use your imagination! There are so many different options.

I’d love to hear how you use Google alerts in your real estate business. Share or ask questions in the comments below!

Best Trulia Profile

Did you know that over 90% of Real Estate Searches now start on the web?  That’s why it is so important to have a great profile on all the major Real Estate websites.  As soon as I got my license one of the first things I did was sign up with Trulia, Zillow, and Realtor.com.

But it goes beyond just creating a profile.  You have to “be out there”.  Answering questions.  Touring properties.  Being active on the web, in addition to regular real estate marketing techniques is so important to be successful.

Today I got a little notice that I’m one of the best on Trulia.  At least my profile views are within the top 1%.

I track very carefully where my clients hear about me.  A lot come from referrals, and a lot also come from the web.  My marketing philosophy is really quite simple.  Where ever people go when they are looking for a new home, I want my name to be there.

Thanks everyone for making me part of the 1% on Trulia.

First SupraKey use

Today, I used my SupraKey for the very first time.

Honestly, it was pretty easy, and a little bit exciting!

As you can imagine, I’ve visited a TON of houses.

It all started when I was a little kid, and my mom used to take me with her.  You see, she loved to see open houses.  Especially the kitchens.  My mom is a kitchen expert.  She can walk into any house, and immediately re-design the kitchen in her head to maximize efficiency, all while creating a space that is perfect for entertaining and chatting.  But that’s another blog post to be written in the future. (more…)