Successfully selling your home is more than just sticking a sign in the front yard, and entering some data into the MLS. I’ve learned that getting the best price means attracting as many possible people to view your home as possible, and I use every possible method to accomplish that goal.
Once your home has been properly prepared, I’ll schedule a professional photographer who has experience in photographing homes to take incredible photos which will be used in all the print and web marketing materials. When required, I’ll also pay for a professional film crew to come in and prepare a video of the property to supplement the full color photography.
Once the photos have been edited, a graphic designer will prepare high-end, full color flyers, postcards, and print advertisements showcasing your home, and describing all the best features to buyers.
Studies have shown that approximately 90% (source) of all people searching for a new home begin their search on the internet. Lots of realtors provide a custom website, however without the proper traffic, that never gets seen. I have the most popular Real Estate Blog in Austin, and will feature your property on the front page until it sells. I’ll use social media and share the listing with my Facebook friends, and Twitter followers. All this is included in addition to the regular MLS and syndication that gets your listing to appear on all the popular real estate websites, and searches.
In addition to all the web based marketing, I also use traditional print advertisements like newspapers and high-end magazines to showcase your property, to reach the other 10%. Even though print advertising is dying a slow death, your property will still be featured in a full page ad in the Austin American Statesman, as well as other publications like Tribeza & Austin Monthly, as needed because I want to reach 100% of the people.
Plus, I mail out custom postcards to my network of other Realtors, Investors, previous clients, and even neighbors informing them of a new listing, and encouraging them to tell their friends that a new house is coming up for sale in the neighborhood.
Finally, I hold your house open as much as possible using highly visible directional signs to guide drivers to see the house. Since we have prepared the house to look fantastic from the street, more people will stop in, and take the next steps, ultimately ending in an acceptable offer.
The goal isn’t just to reach people who are actively looking for a home to buy, but also their friends and family, to help spread the word.