It’s not easy being creative on demand.
Even less so when the pressure is on.
You see, there are all these great real estate agents around me. Successful ones who have been in business for years, driving fancy cars, and getting all the cool listings. They are so successful, and seem to have it all together. Everything they do just seems to work. When they get a listing, their marketing is so dialed in the houses just seem to sell immediately.
They know how to react to every situation, how to handle every negotiation, and of course have the best marketing materials seemingly appear overnight for their new listings.
If you are like me you struggle with your marketing materials.
Especially the printed kind.
In the bottom drawer of my desk, I have an embarrassingly high stack of flyers that I’ve collected from other agents. I gather them from around the mailboxes at the office. I pick them up every time I drive past a sign box on the street. I save the ones that are sent to me by other agents. I use them as inspiration when I am designing my marketing collateral in Pages (Apple’s word processing program – check out the video on the Apple website, it’s super helpful). Because I have so many different flyers collected, making the front part is easy.
But once I’ve designed the front, I’m only half way done. Every piece of paper has 2 sides, and I like to fill both sides with helpful information. I’m going to let you in on a little secret. Not many Realtors do this. How do I know? Because of all the flyers I’ve collected! Only a small percentage actually are printed on both sides.
So what do I put on the back of a real estate flyer? Lots of different things:
- More photos of the property – people love photos! Make them big, and bright!
- A little personal letter with my biography and link to my website.
- An example of a “Gateway” email – the automatic ones your MLS prepares and sends out to your clients. This tells buyers that there are other options, and they have to contact YOU to get them.
- Mortgage rates, prepared specific to your listing by your favorite mortgage broker
- A letter for prospective sellers about your services and what YOU can do to get their property sold fast.
- School Data Elementary, Middle and High Schools
- Neighborhood data – Parks, Restaurants (both take out and sit down), Grocery Stores, Pharmacies, Dry Cleaners, Auto Repair, etc.
I know these are just a few examples of what to put on the back of a real estate flyer. What creative ideas have you seen used? Share them in the comments below, and I’ll add the best ones to this article.