The photo to the left is what Real Estate Agents call the Agent Full Residential Listing Sheet. This is the first thing Realtors see when they search for a property for a buyer. This is your house’s resume, or rap sheet, depending on how it is filled out.
Every day I look at any number of these sheets sometimes is is 10-12 other days it is close to 1000.
I follow a pattern when I look at them – I know from my search results that all the properties I’m about to review are in a specific geographic area, are in the budget range of my client, and have the required number of bedrooms and bathrooms. Then I begin to look at the details. The first thing I scan are the photos., and then I read the description. If the pictures look good, and the description is interesting, I read more, including some more of the pertinent details.
Unfortunately not all agents take the time to learn enough about a property to completely and accurately fill out an MLS sheet. The only person this hurts is you, the home seller.
Here are Ten of the most common MLS mistakes I see:
- No Photos. The Austin area MLS can have up to 25. A decent photographer can take at least 25 shots of even the smallest 1 bedroom apartment.
- Bad Photos – In a previous career I was a professional photographer. I know a good from bad photo, but I also know when they have been doctored. It’s not supposed to happen, but it does. Also, if the property is a Luxury home, the agent should spring for some pro pics.
- No Agent Remarks – You have hired an agent to SELL your property. So many just type in the bare minimum. Make it fun to read, and people will come see the house
- Wrong General Information – this is where things like number of bedrooms, bathrooms, and other property descriptors get entered. Oftentimes they are left blank, and that doesn’t help me very much because I skip to the next one.
- inaccurate link to a virtual tour, slideshow or custom website. When a Realtor has taken the time and spent the money for additional marketing, make sure the link works.
- Bad grammar or Type-Os. If you call yourself a professional, spell like one.
- Not advertising popular features today’s homebuyers want – is it a modern or green house? is there a shop in the garage? Was one of the bedrooms converted to a super closet? Buyers want to know these things.
- No seller’s disclosure attached. This is actually huge. The seller’s disclosure is required shortly after listing a home for sale, and I’ve never had a buyer who didn’t want to see it.
- Using cliche’s – motivated seller – gorgeous (check your spelling), shows well. Boooorrriiiinnnnggggg. Let’s be creatively descriptive and accurate.
- No HOA information. HOA fees can be significant, and some buyers turn away from that.