10 most common Realtor MLS Mistakes

The photo to the left is what Real Estate Agents call the Agent Full Residential Listing Sheet.  This is the first thing Realtors see when they search for a property for a buyer.  This is your house’s resume, or rap sheet, depending on how it is filled out.
Every day I look at any number of these sheets  sometimes is is 10-12 other days it is close to 1000.
I follow a pattern when I look at them – I know from my search results that all the properties I’m about to review are in a specific geographic area, are in the budget range of my client, and have the required number of bedrooms and bathrooms.  Then I begin to look at the details.  The first thing I scan are the photos., and then I read the description.  If the pictures look good, and the description is interesting, I read more, including some more of the pertinent details.
Unfortunately not all agents take the time to learn enough about a property to completely and accurately fill out an MLS sheet.  The only person this hurts is you, the home seller.

Here are Ten of the most common MLS mistakes I see:

  1. No Photos.  The Austin area MLS can have up to 25.  A decent photographer can take at least 25 shots of even the smallest 1 bedroom apartment.
  2. Bad Photos – In a previous career I was a professional photographer.  I know a good from bad photo, but I also know when they have been doctored.  It’s not supposed to happen, but it does.  Also, if the property is a Luxury home, the agent should spring for some pro pics.
  3. No Agent Remarks – You have hired an agent to SELL your property.  So many just type in the bare minimum.  Make it fun to read, and people will come see the house
  4. Wrong General Information – this is where things like number of bedrooms, bathrooms, and other property descriptors get entered.  Oftentimes they are left blank, and that doesn’t help me very much because I skip to the next one.
  5. inaccurate link to a virtual tour, slideshow or custom website.  When a Realtor has taken the time and spent the money for additional marketing, make sure the link works.
  6. Bad grammar or Type-Os.  If you call yourself a professional, spell like one.
  7. Not advertising popular features today’s homebuyers want – is it a modern or green house? is there a shop in the garage?  Was one of the bedrooms converted to a super closet?  Buyers want to know these things.
  8. No seller’s disclosure attached.  This is actually huge.  The seller’s disclosure is required shortly after listing a home for sale, and I’ve never had a buyer who didn’t want to see it.
  9. Using cliche’s – motivated seller – gorgeous (check your spelling), shows well.  Boooorrriiiinnnnggggg.  Let’s be creatively descriptive and accurate.
  10. No HOA information.  HOA fees can be significant, and some buyers turn away from that.

 

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